Design is not just what it looks like and feels like. Design is how it works.
—Steve Jobs
Before throwing spending money at '2.0' features, make sure that you have all the '1.0' requirements working to perfection.
—Jakob Nielsen
Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.
—Antoine de Saint-Exupery
iPhone. It's so easy... →
...even a baby could use it.