MG Siegler on The $1,500 iPhone, the next (last?) stop on the march towards 'Apple Prime':

It just makes sense. I do believe this year may be an aforementioned test of Apple’s customers willingness to pay insanely high prices for a phone. I can’t see the trend continuing with the $2,000 iPhone. But actually, I can! It will just be obfuscated by monthly payments. Just as it used to be in the days of carrier subsidies! But this time, such payments will be going directly to Apple.

Again, this is already happening for those of us on the iPhone Upgrade Program. And it means there is no $1,500 iPhone, it’s more like a $60/month iPhone. And you can easily talk yourself into it because thanks to being eligible for a yearly upgrade to the latest iPhone, you’re never paying full price for a device. Instead, if you do the math (which most won’t), you’re paying roughly half the cost for the top-of-the-line model over that year.

Of course, you’re also paying Apple in perpetuity! And this monthly bill is only going to go up as they bake in AppleCare (which they do), theft protection (new this year!), and eventually all sorts of other goodies: iCloud storage, Apple Music, Apple Television (the service, not the box), etc.

This is how Apple truly becomes a services business. And it’s happening in front of our very eyes.

This is exactly what makes Amazon Prime so successful — start with a killer service, charge a monthly fee, constantly add new value and perks to make it impossible for subscribers to leave, and slowly raise the price.

I can absolutely see Apple working towards this.

I’m not sure when Apple realized and started executing upon this gradual price increase strategy. My best guess is just after 2011, when the top-of-the-line price started inching upwards again. Perhaps (almost certainly?) not coincidentally, this was the same year they let carriers subsidize old models down to $0. Apple let the lowest iPhone hit the bottom in order to set the top-of-the-line on a trajectory towards the stratosphere.

And it worked, rather beautifully. Now, I believe, the $1,500 iPhone offers a glimpse into Apple’s next phase. The $99/month, forever, iPhone.

iPhone forever.

MusicMagpie:

Like most technology, smartphones lose their value over time. As new models are released with improved features and capabilities, people start to lose interest in older models, and with this decreased demand comes a dip in value.

However, this depreciation doesn’t always happen at a steady rate – certain things can cause sudden drops. Knowing the best time to sell your phone can help make sure you get the most money possible.

Jonathan Kim:

I really wish I was exaggerating, but these seven reasons are the main ways Apple critics attempt to explain why someone would choose to buy products critics believe are both overpriced and inferior to their competition. Because if you’ve already come to the conclusion that Apple products are overpriced and inferior, but hundreds of millions of people still buy them, the only conclusion must be that there is something seriously wrong with the people who buy them.

The rumor of Apple converging iOS and macOS is starting to make a whole lot of sense.

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Whenever a new technology or big redesign comes along, reactions tend to split between two types of people:

1. Those who like things just the way they are.
2. Those who embrace change.

Those in the first group, Apple introduced the iPhone 8. It's for those who like the familiarity and comfort of the same hardware design since 2014. It's for those who want the same iPhone, but better.

The iPhone X is for iPhone customers in the second group. Those who are happy in the Apple ecosystem but are eager for something new.

After using the iPhone X for two weeks, I'd like to share some of my experiences for those who are considering it and highlight some details you probably missed.

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Hey Craig [Federighi],

The iPhone is the best and most popular camera on the planet…yet sharing photos & videos in full quality with friends & family is so hard! I wish sharing full-quality photos/videos was as easy as sending stickers to a group chat in iMessage.

I was recently on a trip to Hawaii with a dozen of my childhood friends. 10 of us had iPhones and 2 had Samsungs. We’re all taking photos, with plenty of candid shots, great group shots, and just living the moment. But when we wanted to share each other's best photos on Facebook, we were faced with several options that all have downsides:

• Send over iMessage — but then everyone receives a downscaled version of each photo and video.

• Send via AirDrop — (my Samsung friends were getting a jealous about this, lol) but AirDrop assumes all phones are unlocked and within bluetooth range, which isn't always the case. It forces us to take ourselves out of the moment just to make sure all our iPhones are unlocked and ready to accept the AirDrop.

• Share folders via Dropbox or Google Photos — but not everyone has an account on either of those.

• Use iCloud Photo Sharing — but not everyone has that enabled. And even if I send them a link to the album, photos/videos are downscaled to lower quality.

I take pride in the quality of photos I take with my iPhone! It’s a shame though that with all these priceless group photos on our phones, we either have to take ourselves out of the moment to coordinate an AirDrop with everyone, or we have to settle with downscaled versions of photos that are meant to last a lifetime.

I feel that of all the companies in the world, Apple is the only company that could solve this elegantly. Hope you take this into consideration!

-Mel

Horace Dediu on the possibility of the Apple Watch standing on its own one day:

I think this too is inevitable. The technology trajectories are easy enough to plot. Apple has invested enormously in the silicon that goes inside the Watch and has taken it to new levels of connectivity with LTE, 85% faster WiFi, and a 70% faster processor; all with 50% better power efficiency.

These enable independent voice entry, Siri everywhere, Find My Friends, Maps, music streaming. These breakthroughs are only possible with a new W2 processor which is more powerful than the first iPhone processors.

This comparison is apt: the Watch is effectively stealing usage from the iPhone. At first it took alerts, timekeeping, and basic messaging away. Now it’s taking basic phone calls and music and maybe maps.

It’s fitting therefore to remember how the iPhone was launched; as a tentpole troika: A wide-screen iPod, an Internet Communicator and a Phone. Today the new Watch is a small-screen iPod, an Internet Communicator and a Phone.

So not only is the Series 3 Watch more powerful than the original iPhone but it is also poetically capable of the same tentpole jobs. But it’s not just a miniature iPhone. It has a new, completely orthogonal attack on non-consumption and market creation: fitness and health. This is a key point. The iPhone was born a phone but grew up to be something completely unprecedented, unforeseen by its creators and, frankly, undescribable in the language of 2007.

The Watch was born a timepiece but it is traversing through the early iPhone and pulling in a new direction all of its own. The fact that we are talking about “Resting Rate”, “Arrhythmia” and “Atrial fibrillation” at a timekeeping launch event indicates that new behaviors will follow and so will the language we’ll use to describe this child-like product once it grows up.